Persil watch

The Persil clock in Wismar is an interesting piece of everyday history that raises many questions. In contrast to most other Persil clocks in Germany, which were set up by the Henkel company at the beginning of the 20th century, the Wismar clock is a somewhat more recent example.

What is a Persil watch?

The Persil clocks are a relic from a time when advertising looked very different. Henkel, the manufacturer of Persil detergent, had clocks with the Persil logo installed in many German cities. These were intended to make the brand better known and also serve as a timepiece.

The Wismar Persil clock:

• Not an original: Unlike many other Persil clocks, the Wismar clock is not an original from the early years of the 20th century. It is a replica from the 1980s.
• Location: You will find the Wismar Persil clock at the intersection of Bahnhofstraße and Mühlenstraße.
• Significance: Although it is not an original, it is still an eye-catcher and a small piece of everyday history. It reminds us of a time when advertising looked different and companies advertised their products in a creative way.

Why Wismar in particular?

It is somewhat unusual to find a Persil clock in a town like Wismar, which is not directly associated with the production of Persil. There is as yet no precise explanation for this. It may have something to do with the fact that the clock was sponsored or donated by a local company.

Conclusion:

The Persil clock in Wismar is an interesting detail that catches the eye on a walk through the city. Even if it is not an original, it contributes to the history of advertising and the town. Anyone interested in such small features should definitely take a look at it.